A URL is a unique location of useful website resources. Many organizations ignore the importance of the URL structure while providing affordable SEO services. Since the URLs are displayed when search engines show results and people share your links, they must be able to know what this URL is about by looking at the characters used in it. A user and search engine friendly URL must contain the systematic use of file and folder structure. Long and cryptic URLs often confuse users and search engines and are very tough to memorize. A good URL should be as tiny and comprehensible as possible.
According to an expert and affordable SEO services company in India, URLs must not be full of underscores as these cannot be understood by Google. Webmasters should also avoid using spaces as well. Instead of this, one should use hyphens. Since Google highlights all the words of a search query in URLs, descriptions, and titles, so URL should have one or more relevant keywords the web page is about. Doing so will make things easier for your visitors and search engines. In order to design a proper URL, one should also optimize the structure of the website.
While providing quality SEO services, webmasters should optimize the directory structure of a website by using folders’ names related to content in them. For example, a URL ‘http://www.thedomain.com/web-folder-name/web-article-title.html’ is far better than ‘http://www.thedomain.com/folder1/article1.html’. They should also avoid deep nesting of folders in order to avoid long URLs. Visitors may try visiting a page by removing some part of the current URL. In this case, they might get leaded to a 404 Error Page. To avoid this, such pages should get redirected to useful URLs. If multiple links are leading to the same web page, they should use a 301 redirect or canonical attribute in the URL in order to avoid the Google penalty for duplicate content.
In conclusion, URLs with easy-to-remember phrases and optimized hierarchy must be used by every affordable SEO services company in order to improve search presence.
For more tips and ideas about SEO, visit blog at http://syntegotech.com/blogs/
To avail SEO services from an expert company, visit http://syntegotech.com/digital-marketing
According to an expert and affordable SEO services company in India, URLs must not be full of underscores as these cannot be understood by Google. Webmasters should also avoid using spaces as well. Instead of this, one should use hyphens. Since Google highlights all the words of a search query in URLs, descriptions, and titles, so URL should have one or more relevant keywords the web page is about. Doing so will make things easier for your visitors and search engines. In order to design a proper URL, one should also optimize the structure of the website.
In conclusion, URLs with easy-to-remember phrases and optimized hierarchy must be used by every affordable SEO services company in order to improve search presence.
For more tips and ideas about SEO, visit blog at http://syntegotech.com/blogs/
To avail SEO services from an expert company, visit http://syntegotech.com/digital-marketing
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